Posted in NEWS
June 26, 2020

VISA And FACEIT Announce $450,000 Esports Program In Partnership With Gazprombank

VISA And FACEIT Announce $450,000 Esports Program In Partnership With Gazprombank

Visa and FACEIT, the largest independent competitive gaming platform in the world, are pleased to announce a partnership with Gazprombank to launch the first esports card product for gamers actively engaged in Dota2 and CS:GO titles in Russia.

As part of the global Visa and FACEIT partnership announced at the end of last year, this first program will provide the Russian esports community with a new competitive experience through a series of online programs that will be open to all skill levels and a substantial prize pool designed to incentivise core gamers and new players alike. Gazprombank’s new FACEIT debit card by Visa not only allows making everyday purchases, but also gives gamers exclusive access to tournaments on the FACEIT platform. Card holders will be able to take part in the competition for the prize pool in both disciplines of the FACEIT team game tournaments – Dota 2 and CS: GO.

Starting in June, $450,000 in prize money will be distributed among players within the first three months across several different tournament formats for CS:GO and Dota 2, both in FACEIT points and ruble cash prizes. Points can be exchanged for prizes: virtual goods for games, character design, official products with the symbols of professional teams. In addition to the initial fund, a new prize pool will be available and distributed for the players every month.

“In designing this product, we always stuck to the core question: “What does a player really want?” The answer to this is surprisingly simple: the player wants to be rewarded for his success in the game. So we accepted the challenge of putting together a diverse, rich, exciting reward infrastructure that motivates players’ to become better while putting real tangible prizes into their hands when they win tournaments. With CS:GO and Dota hitting a peak of 1.3M and 800K concurrent players, we are saying to the world: come compete with us and get prizes!” – says Evgeniy Zelenyi, Director, Strategic Partnerships and Fintech, Visa Russia.

“We are very excited to launch the program with VISA and Gazprombank as our first partner in this world first collaboration. This program is a great example of how brands can connect with our community and significantly contribute to the development of competitive ecosystems which is something that is hugely important for FACEIT. The partnership aims to drive new competitive opportunities to esports players in Russia while also creating valuable content for CSGO and Dota2 players. It’s fantastic to partner with international industry leaders to create new initiatives,” said Niccolo Maisto, Co-Founder & CEO, FACEIT.

“Following the trends in the banking business, Gazprombank once again relies on personalization. This time we chose a rapidly growing segment – the mass e-sports market in Russia. In partnership with Visa and FACEIT, we launched a unique card product for gamers, thanks to which we plan to significantly increase our customer base. I’m sure that the new card will be in demand, because now the e-sports audience in Russia has about 10-12 million people and is predicted to grow by 20% annually,” commented Alexey Popovich, First Vice President and member of the Management Board of Gazprombank.

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About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network – enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device, for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visa.com/blog and @VisaNews.

About FACEIT

FACEIT is the leading competitive platform for online multiplayer games, with more than 12 million users. FACEIT allows players to easily play in tournaments and leagues for virtual and real-world prizes through automated tournament management and competitive gaming technology. For developers, FACEIT’s advanced software development kit (SDK) allows game creators to easily integrate user-friendly competitive gaming and tournaments into their titles to allow gamers to take part in competitive online games at all skill levels. Esports organizers, players and communities use FACEIT to create and manage online competitions. For more information on FACEIT, please visit www.faceit.com

About Gazprombank

Gazprombank is one of the top three banks in Russia and one of the biggest financial institutions in Central and Eastern Europe. The Bank offers an extensive range of services to corporate and private customers, serving the key sectors of the Russian economy, including the gas, oil, chemicals and petrochemicals, metals, power generation, engineering, transport, construction, communications, agri-industrial, trade and other industries. Gazprombank’s retail business is focused on providing modern high-tech products and services. As at the beginning of 2020, the Bank was serving approximately 5 million private customers. In 2019, it had a retail loan portfolio in excess of 550 billion rubles and a retail deposit portfolio of more than 480 billion rubles.

(Image) Source: Press release

Published at Wed, 03 Jun 2020 09:01:41 +0000

HyperX and Panda Global Release First Gaming Eyewear with Design Collaboration by Esports Team

HyperX, the gaming division of Kingston Technology Company, Inc., today announced a collaboration with competitive esports team Panda Global on a new custom colorway of HyperX Gaming Eyewear. The exclusive Panda Global design features the team’s signature logo and black/white panda styling, offering an attractive and functional colorway with superior blue light protection for those who spend hours in front of a screen while gaming or working from home.

The HyperX Gaming Eyewear Panda Global edition glasses are made with premium nylon lenses designed to reduce eye strain. The Gaming Eyewear utilizes blue light filtering technology integrated into the lenses to minimize exposure to artificial blue light while offering minimal color distortion and eliminating reflections on both the front and back of the lenses.

“Over the past few months there has been a surge of in the amount of time spent in front of a screen; whether that be working from home, gaming for increased hours, or in many instances – a combination of the two. Both HyperX and Panda Global recognized the importance of eye health for players and fans alike, so this collaboration has taken on a new weight of importance for our changing times,” said Stephanie Winkler, strategic marketing manager, HyperX. “The Panda Global team has been using the HyperX Gaming Eyewear for several years now, and have firsthand knowledge on how beneficial it is in reducing eye strain during practice, competition and general screen time.”

Building on its relationship with Eyeking, an eyewear manufacturing partner with experience producing both comfortable frames and lenses with blue light protection, the HyperX Gaming Eyewear Panda Global version offers optional prescription lenses that can be ordered when the glasses are purchased via the Rx section found on the HyperX Gaming Eyewear web page.

“We’re very excited at Panda Global about this collaboration with HyperX and Eyeking to bring the first team eyewear to market,” said Alan Bunney, MD, CEO of Panda Global “It seems to be a no-brainer that an esports team would make eyewear given how many gamers wear glasses in our industry (myself included) but making them is a much harder task than you’d think! Thanks to HyperX and Eyeking, we were able to make these a reality and we’re so excited for people to be able to use them.”

Featuring signature HyperX comfort and durability, the Gaming Eyewear uses integrated spring hinges for flexibility and multi-layered designer-quality acetate frames that retain its vibrant colors longer than painted polycarbonate frames. The lenses are made of premium crystal-clear nylon for clear vision and vivid color. The Gaming Eyewear is crafted with thin, lightweight temples designed to pair comfortably with HyperX headsets.

“It was great to collaborate with such a talented brand. The Panda Global team has experienced firsthand the protective benefits of HyperX Gaming Eyewear so they were more than enthusiastic to create a unique eyewear design that their fan base will love,” said Craig Fels, chief operating officer, Eyeking. “We look forward to launching this style in the player community.”

The HyperX Gaming Eyewear Panda Global edition is designed in collaboration with the Panda Global esports team using their green and black colorway. The product includes a special tailored Panda Global microfiber bag and a hard-shell case to protect the Gaming Eyewear during transport.

The first edition style of HyperX Gaming Eyewear was launched in 2017 and is currently available in four colorways: shiny black/red, shiny black, crystal smoke and tortoise. These glasses blend the best of style and performance with multi-layered designer-quality acetate frames and premium nylon lenses. The HyperX Gaming Eyewear frame is lightweight and durable with lenses that block out harmful HEV blue light while filtering in beneficial blue light with no visible yellow distortion.

Availability

The HyperX Gaming Eyewear Panda Global edition will be available this summer 2020 for $99.99 MSRP through Amazon and Panda Global’s online store. For more information on the HyperX Gaming Eyewear Panda Global edition availability, please visit the HyperX Gaming Eyewear page. For additional information on obtaining Premium Rx lenses for the HyperX Gaming Eyewear Panda Global edition, please visit the Rx section at hyperxgaming.com/eyewear.

HyperX – Panda Global Gaming Eyewear Specifications

  • Part Number: HPX0001-001401
  • Frame: Acetate
  • Lens: Premium Nylon
  • Weight: 26g
  • Eye Size: 54mm
  • Bridge Size: 16mm
  • Temple Length: 145mm

More esports business and marketing content:

About HyperX

HyperX is the gaming division of Kingston Technology Company, Inc., the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, PC, console and mobile power users with high-performance components. For 16 years, the HyperX mission has been to develop gaming products for all types of gamers – high-speed memory, solid state drives, headsets, keyboards, mice, charging accessories for console players, USB flash drives, and mousepads – to the gaming community and beyond. The award-winning HyperX brand is known for consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of celebrity ambassadors, pro gamers, tech enthusiasts, and over-clockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 65 million memory modules, 10 million gaming headsets and one million keyboards worldwide. Join the global #HyperXFamily at facebook.com/hyperxcommunity, learn how HyperX products can enhance your console experience and boost performance for both you and your PC, console or mobile device at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.

About Eyeking

Eyeking is a multi-generational, award-winning eyewear design firm that develops, markets and distributes private label and licensed eyewear brands globally. License partners include HyperX Gaming Eyewear, Hobie Polarized Sunglasses and Under Armour® Eyewear. For more information: www.eyeking.com

About Panda Global

Panda Global (PG) is an esports team initiated to put the player and competitive community first. PG is dedicated to the 1v1 genres, with a roster of World Champions, perennial contenders, and top influencers. PG is an innovative brand with family-friendly esports solutions for sponsors, and a pioneer in data, hardware and online events. Since its founding in 2015, PG has won over 850 tournaments and has offices in Detroit, Miami, and Oklahoma City.

(Image) Source: Press release

Published at Fri, 29 May 2020 13:25:08 +0000

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