Posted in NEWS
July 2, 2020

North unveils MM Vision as gaming PC partner

North unveils MM Vision as gaming PC partner

Danish organisation North has established a partnership with domestic computer manufacturer MM Vision.

The partnership will see North’s Apex Legends, FIFA, Counter-Strike: Global Offensive players and streamers equipped with gaming computers.

North MM Vision
Screenshot via: North

RELATED: North stocks up with Nocco partnership

Christopher Håkonsson, CEO of North Esports, discussed the partnership in a release: “We are thrilled to team up with MM Vision, who really knows how to get the most out of the hardware pro players need to perform on the highest level. MM Vision provides all our players with high-quality equipment and support from their skilled specialists.”

North has undergone plenty of changes in 2020 already, from changing its entire branding to either establishing or extending deals with the likes of Nocco, Capgemini, and EPOS.

RELATED: North extends audio partnership with EPOS through 2020

Martin Persson, Head of Sales and Marketing for MM Vision, also commented on the deal: “We are incredibly pleased to be a new partner in North. We see a huge potential in one of Scandinavia’s most professional and ambitious esports organizations – a potential that we, as Denmark’s largest PC manufacturer, want to ensure come true.

“The nerdy passion for esport, we have met at North, is a perfect match with our enthusiasm and passion for PCs, and we look forward to creating some fantastic things with North. Having strong role models to look up to is crucial if Danish esports is to continue to develop some of the world’s best esports athletes. We are incredibly proud to be able to help North continue to serve as inspiration for the Danish stars of the future.”

Esports Insider says: Although these sorts of deals aren’t out of the ordinary, it’s nice to see North continue to acquire partnerships with prominent companies from its region in a time that’s not easy for many in the industry.

Read The Esports Journal

Published at Thu, 02 Jul 2020 14:58:07 +0000

Virtus.pro deal marks esports entrance for Haval

Russian organisation Virtus.pro has signed automotive manufacturer Great Wall Motors-owned marque Haval as its exclusive automotive sponsor.

This partnership is centred around the organisation’s roster in Dota 2.

RELATED: Virtus.pro adds HyperX to roster of partners

Virtus.pro Haval
Credit: Virtus.pro

Terms of the partnership – including activations, financial details, and the length of the deal – have not been disclosed at the time of writing.

Jerome Saigot, CEO of Haval Motor in Russia, spoke on the deal in a press release: “Haval brand is founded on state-of-the-art technologies. As devotion to innovation spans across all our ventures, we are excited to announce the beginning of our partnership with such a renowned esports collective like Virtus.pro.

“We share the same ideas when it comes to self-improvement and love of discovery. We hope to see memorable tournaments ahead – and, of course, well-deserved victories.”

RELATED: BMW partners with Cloud9, Fnatic, FunPlus Phoenix, G2 Esports, and T1

Virtus.pro’s Dota 2 team recently placed first at ESL One: Los Angeles, a tournament that was hosted online due to disruption from the COVID-19 pandemic. The organisation already has ongoing sponsorships with HyperX, Parimatch, and Fragstore.

Sergey Glamazda, General Manager of Virtus.pro, also commented: “Esports fans are the youth who value cutting-edge tech and high emotions, and as such, there’s no doubt Haval will easily create a link with the gaming community. Our club, Virtus.pro, is beloved by the Russian community and respected in China, which makes this partnership a logical step towards mutual benefit. We are happy to see Virtus.pro be the first pick for the global automobile brand Haval’s esports debut!”

Esports Insider says: Whilst there are few details as to what this partnership will consist of, it’s cool to see yet another automotive brand entering esports – this time in a region that typically receives less commercial interest than North America. We’re going to have to know more about the deal before we really judge it, however.

Follow ESI on Instagram

Published at Thu, 02 Jul 2020 14:43:18 +0000

Comments & Reviews

Your email address will not be published. Required fields are marked *

*