Mercedes Benz, an automative giant, has been announced as the global partner for League Of Legends Esports by Riot Games.
The arrangement includes the WC, the Invitational, and the All-Star Game in the middle season.
Mercedes-Benz is the designated exclusive automotive partner as well as a sponsor of the trophy ceremony at major international events. According to the statement, the company would create branded content, devoted publicities, ad artwork, and social media content.
Like Louis Vuitton, OPPO, Cisco, Spotify, Bose, State Farm, Red Bull, Axe, Alienware, Getty Pictures, Secretlab, and other League of Legends esports partners worldwide.
“We are proud of the recent partnership with Riot Games and excited to connect with the League of Legends community, added Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG. ” We want to create collaborative experiences for esports fans in cooperation with Riot and give them an emotional connexion to our brand.”