Posted in NEWS
September 22, 2020

Merecedes Benz now ‘Global Partner’ of League of Legends Esports

Merecedes Benz now ‘Global Partner’ of League of Legends Esports

Mercedes Benz, an automative giant, has been announced as the global partner for League Of Legends Esports by Riot Games.

The arrangement includes the WC, the Invitational, and the All-Star Game in the middle season.

Mercedes-Benz is the designated exclusive automotive partner as well as a sponsor of the trophy ceremony at major international events. According to the statement, the company would create branded content, devoted publicities, ad artwork, and social media content.

Like Louis Vuitton, OPPO, Cisco, Spotify, Bose, State Farm, Red Bull, Axe, Alienware, Getty Pictures, Secretlab, and other League of Legends esports partners worldwide.

“We are proud of the recent partnership with Riot Games and excited to connect with the League of Legends community, added Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG. ” We want to create collaborative experiences for esports fans in cooperation with Riot and give them an emotional connexion to our brand.”

Published at Tue, 22 Sep 2020 09:57:38 +0000

London Esports showcases Kappa kit

Audacity Esports, based in the United Kingdom, has a collaboration with the Italian sportswear company, Kappa.

Kappa will supply the jerseys to Kappa’s rosters, brokered by Van Hawke Sports, a sponsorship agency.

In 2019, Kappa concentrated on the sports market and entered into agreements with Royal Never Give Up, Crazy Lions, Demise, Vexed Gaming, ESL UK, and Diabolus. As a partner with Audacity, the brand entered Van Hawke Sports in July as the organization’s headline partner.

At present Audacity Esports operates on the Rocket League, Counter-Strike: World Offensive, and Rainbow Six Siege, whose recent role in the UK and in Ireland was secured by the company.

The relationship was also discussed by Dave Bandell, UK sales manager at Kappa. “Kappa is pleased to sign with Audacity and to continue our success on the sports market. Audacity is just the kind of progressive team we’re glad to match, and we hope that this collaboration will succeed.

Published at Thu, 17 Sep 2020 15:04:22 +0000

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