Posted in NEWS
October 16, 2020

Esports Entertainment Group Signs First-of-its-Kind Agreement with LA Kings and LA Galaxy to be their Official Esports Tournament Provider

Esports Entertainment Group Signs First-of-its-Kind Agreement with LA Kings and LA Galaxy to be their Official Esports Tournament Provider

Esports Entertainment Group, Inc., an online esports tournament and 18+ gaming company, announced that it has entered into an agreement with AEG, the world’s leading sports and live entertainment company, to become the official esports tournament provider for the LA Kings of the National Hockey League and LA Galaxy of Major League Soccer. This is a new category for the LA Kings and LA Galaxy and the Company’s first partnership with an MLS and NHL team.

“This is the first big U.S. push for our tournament platform, a key component of our Three Pillar Strategy for growth,” commented Magnus Leppaniemi, EVP of Esports for GMBL. “The LA Kings and LA Galaxy are highly acclaimed teams, and we are incredibly proud to be a part of their ongoing success.”

Under the terms of the agreement, brokered by AEG Global Partnerships, the Company will exclusively host branded tournaments for the LA Kings and LA Galaxy on its Esports Gaming League (“EGL”) platform, providing new ways for the teams to engage their fans while demonstrating the crossover appeal of esports to traditional sports fans and organizations.

“AEG is proud to join forces with EEG, an industry leader whose commitment to their customers and the overall growth of sports and entertainment aligns perfectly with ours,” said Josh Veilleux, senior vice president, AEG Global Partnerships. “We are continually looking for new and innovative ways to give back and add value to our fans. Thanks to this first-of-its-kind partnership, both the Kings and the Galaxy will be able to create even more memorable experiences for the devoted Angelenos who support them.”

EGL enables live and online events and tournaments where gamers can compete and enjoy a wide range of content relating to esports and video games on a proprietary technology platform with over 350K registered gamers. Services include full turnkey esports events, live broadcast production, game launches, and online branded tournaments.

More esports business and marketing content:

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. The company operates in the following business segments: Facilities, which through its affiliation with ASM Global, owns, manages, or consults with more than 300 preeminent arenas, stadiums, convention centers, and performing arts venues around the world; Music through AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music, and special events, and world-renowned festivals such as the Coachella Valley Music and Arts Festival; Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE, Mercedes Platz in Berlin, and The O2 in London; Sports, as the world’s largest operator of high-profile sporting events and sports franchises including the LA Kings, LA Galaxy, and Eisbären Berlin; and Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating, and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands, and its integrated entertainment districts, AEG entertains more than 160 million guests annually. More information about AEG can be found at .

About Esports Entertainment Group

Esports Entertainment Group, Inc. is a licensed online company with a specific focus on esports and 18+ gaming. Esports Entertainment offers fantasy and pools on various esports events in a licensed, regulated and secure platform at In addition, Esports Entertainment intends to offer users from around the world the ability to participate in multiplayer mobile and PC video game tournaments for cash prizes. Esports Entertainment is led by a team of industry professionals and technical experts from the online gambling and the video game industries, and esports. The Company holds a license to conduct online gambling and 18+ gaming on a global basis in the UK, Ireland, Malta and Curacao. The Company maintains offices in New Jersey, the UK and Malta. For more information visit

(Image) Source: Press release

Published at Fri, 16 Oct 2020 07:12:12 +0000

G FUEL And FaZe Clan Are Dropping A New, Celebratory “FaZe X” Flavor

G FUEL, The Official Energy Drink of Esports®, in partnership with FaZe Clan, the world’s most prominent and influential gaming organization, announced today it will launch a new “FaZe X” flavor on October 21st. The new flavor is a celebration of FaZe Clan’s 10-year anniversary and comes on the heels of stage one of G FUEL and FaZe Clan’s #FaZe5 Recruitment Challenge.

G FUEL FaZe X has a mysterious icy flavor that you just have to try to get the full, energizing experience. The new flavor is sugar-free and loaded with antioxidants from 18 different fruit extracts. A serving of G FUEL FaZe X has only 15 calories and contains 140 mg of caffeine and proprietary energy and focus-enhancing complexes.

“The past eight years of our partnership with FaZe Clan, and riding with them on their journey from being a YouTube sniping team to now a worldwide gaming powerhouse, have been nothing short of amazing,” said G FUEL Founder and CEO, Cliff Morgan. “We are proud to continue to expand our eight-year partnership and release our eighth co-developed flavor together. Our fans are in for a real surprise with FaZe X.”

G FUEL FaZe X joins seven other delicious flavors in FaZe Clan’s G FUEL flavor roster, which includes the heavy hitters Battle Juice, FaZeberry, Ragin’ Gummy Fish, Sour Blue Chug Rug, Sour FaZeberry, Strawberry Shortcake, and Tropical Rain.

“We continue to reinvent the partnership game with our title sponsor G FUEL with the official release of the FaZe X flavor created to celebrate ten years of FaZe Clan. The FaZe X flavor is dropping in the midst of our FaZe 5 recruitment challenge, which drew over 200,000 applicants. The top five winners will not only become FaZe Clan members, but they’ll also take home a $20K cash prize and a sponsorship agreement provided by G FUEL. This is an incredibly exciting time for both brands,” said FaZe Clan CRO Jeff Pabst.

In honor of the new flavor and FaZe Clan’s 10-year anniversary, G FUEL and FaZe Clan are also launching a huge FaZe X giveaway on October 22nd. Prizes will include a one year-supply of G FUEL, exclusive FaZe Clan merch, and a whole lot more. Be sure to follow and stay tuned to @GFuelEnergy and @FaZeClan on social media for more information.

G FUEL FaZe X will be available for sale in 40-serving tubs and limited-edition collectors boxes, which include one 40-serving FaZe X tub and one 16 oz shaker cup, at on October 21st. Sign up to get early access to G FUEL FaZe X at

More esports marketing content:

About G FUEL

As The Official Energy Drink of Esports®, G FUEL provides gamers with a healthier, more performance-driven alternative to standard energy drink products. With an ever-expanding, sugar-free product lineup that includes a powdered energy formula, ready-to-drink cans, a hydration formula, and edible energy crystals, G FUEL has firmly established itself as the market leader in the gamer energy drink industry. With over 210,000 5-star Shopper Approved Ratings, a shipping network that spans over 125 countries, a newly-forged nationwide retail campaign, and a global social media footprint of over 625 million followers, G FUEL maintains the industry’s largest and most passionate community of fans, customers, content creators, and partners. Content creators and partners who include the likes of FaZe Clan, NoisyButters, NICKMERCS, Luminosity Gaming, PewDiePie, David Dobrik, Summit1G, xQc, KSI, Roman Atwood, Activision, SEGA of America, CAPCOM®, Bethesda Game Studios, HYPEMAKER, DXRacer, Scuf Gaming, SteelSeries, and Digital Storm.

About FaZe Clan

Since its inception in 2010, FaZe Clan has established itself as the world’s most prominent and influential gaming organization known for its disruptive original content and hyper-engaged global fanbase of 230 million combined across all social platforms. FaZe Clan holds an unrivaled position at the epicenter of gaming, sports, culture and entertainment, driving how the next generation consumes content, plays and shops. Their roster of 85 influential personalities consists of world-class gamers, engaging content creators and a mix of talent beyond the world of gaming, including NBA star Ben Simmons and global superstar artists Offset and Lil Yachty. The organization’s unmatched esports division includes eight competitive teams in Fortnite, FIFA, PUBG, PUBG Mobile, Rainbow Six, Call of Duty League (Atlanta FaZe), CS:GO and VALORANT with dozens of world championship trophies among them. In addition, FaZe Clan has become a sought-after fashion and lifestyle brand through an inspired apparel line and limited-edition collaborations with partners including Champion, NFL, Manchester City FC, Lyrical Lemonade, Kappa, CLOT, LA Kings, and more. Follow us @FaZeClan, @FaZeApparel and @FaZeUpdate.

(Image) Source: Press release

Published at Fri, 16 Oct 2020 07:07:04 +0000

Comments & Reviews

Your email address will not be published. Required fields are marked *