Posted in NEWS
October 28, 2020

Learfield IMG College And Electronic Arts Launch The Largest Official Collegiate Esports League In History

Learfield IMG College And Electronic Arts Launch The Largest Official Collegiate Esports League In History

Today, Learfield IMG College, the nation’s leading media and technology services company in intercollegiate athletics, and Electronic Arts (NASDAQ: EA) a worldwide leader in interactive entertainment, announced Level Next, The College Esports League. This multiyear partnership between Learfield IMG College and EA will feature at least one of EA’s esports franchises and acts as the official home for EA’s collegiate esports champions. Level Next will be the largest intercollegiate esports league, supporting more than 2,500 schools, and will also be the first supported by official school branding.

Level Next kicks off first with the Fall Champions Series featuring EA SPORTS Madden NFL 21. Competition begins on November 9, with registration open to all college students currently attending a four-year accredited university. The competition will follow an eight-week format comprising a regular season, playoffs and a championship, where one talented team will become a national champion for their school. The Fall Champions Series will have the largest-ever collegiate esports cash prize pool — $150,000, more than $30,000, which will be awarded directly to campus esports programs through a social marketing competition.

“The creation of Level Next is an unprecedented opportunity for all of our partners within the collegiate ecosystem – from brands who wish to target this unique and fast-growing audience, to universities who aim to tap into significant engagement being generated in and around esports,” said Cole Gahagan, Learfield IMG College President & CEO. “Given their unmatched track record of innovation and game marketing, Electronic Arts is the absolute perfect partner to join us in this historic launch, tapping into 1.5 million students, and delivering an entirely new experience to over 185 million nationwide college sports fans.”

Level Next marks the first esports ecosystem that integrates the best of college fandom through an easy-to-follow, centralized format. This league structure is primed to accelerate collegiate esports growth by unifying competitive play for all college students and, for the first time, allows students to officially represent their schools on the road to a national championship. Level Next will host multiple seasons each year and feature various competitive game titles from different publishers.

“Until now, collegiate esports has been primarily small-scale, community-based and fragmented. This program will bring the excitement and camaraderie of college competition to a new level,” said Todd Sitrin, SVP and GM of EA Competitive Gaming Entertainment. “By leveraging EA’s decades of experience at the intersection of traditional sports and esports, and Learfield IMG College’s unprecedented scale and position as the official rights holder for more than 200 universities and conferences, this collaboration will establish a much-needed structure within the collegiate esports ecosystem and help accelerate Madden NFL competitive gaming popularity.”

“It is great to see Learfield IMG College and EA come together to launch a very impressive esports tournament,” said Dr. Chris “Doc” Haskell, Boise State College Esports Coach of the Year. “This is a new era for collegiate esports, and the scale of this program will only accelerate its momentum across the country.”

The Level Next Fall Champions Series matches and weekly programming will be broadcast on its official Twitch channel and website, with additional outlets and locations to be announced later. Registration is open now for enrolled students across the participating campuses nationwide. For more information on the official rules and registration details, please visit http://www.levelnextesports.com/.

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About Learfield IMG College

Learfield IMG College is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; data analytics; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, the company has long had the privilege of being an advocate for intercollegiate athletics and the student-athlete experience. Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors’ Cup, supporting athletic departments across all divisions.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

(Image) Source: Press release

Published at Wed, 28 Oct 2020 16:26:51 +0000

Social Networking App Bumble and Esports Organization Gen.G ‘Make the First Move’ for Gender Equity and Inclusion in Gaming

Bumble, the women-first social networking app, and global esports organization, Gen.G, today announced the search for an all-women VALORANT team – expanding their existing ‘Team Bumble’ partnership. Initially launched in 2019, Gen.G Empowered by Bumble (Team Bumble) established the creation of the first-ever all-women professional Fortnite team and brought the two brands together to empower women in the gaming community.

Gen.G and Bumble will continue with a shared mission to create and champion a safer environment for women online in which all esports athletes can succeed and connect with one another. The search for the new team will integrate Madison “Maddiesuun” Man, who is a key player on the Team Bumble Fortnite team, and has been flexing her skills into VALORANT.

“It’s cool to see that the gaming scene has evolved for women since we launched Team Bumble,” said Madison “Maddiesuun” Mann with Gen.G. “As we discover new talent, we’re pushing towards an environment where women gamers are not treated as separate, but are given the full opportunity to scrim and develop their skills. I’m excited to have the opportunity to mentor and create with the next wave of Team Bumble pros.”

Madison will support Gen.G’s expansive search for the best women gamers to join the pro team as well as creators, casters and mentors to be part of the Team Bumble community.

“By expanding Team Bumble with an all-women VALORANT team, we are laser focused on finding the best untapped female talent on the planet,” said Nate Stanz, General Manager for Gen.G. “We will be integrated into the North American scene quickly, including scrims with and against our current roster. We commit to providing the correct competitive tools for the quickest path to success for all our players.”

“At Bumble, our mission is to empower women around the world to make the first move in every facet of their lives,” said Julia Smith, Head of US Partnerships at Bumble. “We are excited to expand Team Bumble and continue our work with Gen.G in an effort to empower women gamers and create a safe and supportive community for them to come together. We are thrilled to welcome a new team of women to Team Bumble and are looking forward to furthering our goal to achieve equity for women in online spaces.”

VALORANT exploded onto the scene in June 2020 after a successful beta period which attracted nearly 3M players globally. Published by Riot Games, experts forecast VALORANT could become the next esports title to organize into a formal league in the next two years.

If interested in joining Team Bumble’s VALORANT team, please email VALORANT@geng.gg with gameplay clips and any other relevant information.

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(Image) Source: Press release

Published at Wed, 28 Oct 2020 16:24:38 +0000

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