Posted in NEWS
November 10, 2020

Cloud9 expands PUMA collaboration with footwear launch

Cloud9 expands PUMA collaboration with footwear launch

North American esports organisation Cloud9 has once again collaborated with sportswear firm PUMA to launch its latest line of apparel and debut its new footwear collection.

Photo Credit: Cloud9/PUMA

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For the first time, PUMA footwear silhouettes will be apart of Cloud9’s latest collaboration with the Future Rider, RS-X and AGF (Active Gaming Footwear) all donning the esports organisation’s branding. In particular, AGF has been described to deliver “comfort, support and grip engineered to adapt to different active gaming modes with its sock-like fit”.

According to the release, all three styles of the footwear have been designed to appeal to “the casual gamer at home and for those who compete on the big stage”. Moreover, it has also been revealed that alongside the footwear will be a new drop of apparel and merchandise. Whilst details of those have yet to be revealed the photo does indicate that a new t-shirt line will be available.

Photo Credit: Cloud9/PUMA

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Cloud9 first got involved with PUMA in January 2019, however, following the initial success of the campaign, both entities agreed on a new multi-year extension later that year.

Since the collaboration first took place, the sportswear manufacturer has fully integrated itself into the esports ecosystem, partnering with the likes of Australian team ORDER and Multinational organisation Gen.G.

The collection, which retails between $12 – $120 (~£9 – £91), will be made available to purchase on November 12th with customers being able to order the products on both PUMA’s and Cloud9’s official websites. Additionally, it has been confirmed that select items will be available at Footlocker, and Pacsun.

Esports Insider says: Cloud9 and PUMA continue to push the boundaries of apparel collaborations. Moreover, the latest collection highlights how the sportswear manufacturer identifies competitive gaming as a worthwhile investment. Since beginning relations in 2019, the partnership has strengthened with every launch and so it’ll be interesting to see how the firms’ relations develop in the future.

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Published at Tue, 10 Nov 2020 18:45:49 +0000

Counter Logic Gaming unveils marketing partnership with goodr

North American esports organisation Counter Logic Gaming (CLG) has announced it has entered into a marketing partnership with sunglasses manufacturer goodr.

The deal will see goodr become an official partner for all of CLG’s rosters along with the two parties collaborating on creating CLG-branded sunglasses.

CLG x goodr partnership
Credit: CLG

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The branded sunglasses will be available in early 2021 as part of the ‘GAME goodr’ collection which launched in October. The partnership also marks the sunglasses manufacturer’s entrance into esports.

Dan Fleeter, Chief Operating Officer at CLG, spoke on the partnership: “CLG is proud to partner with organisations that align with our innovative, creative mentality and we believe our new partnership with goodr fits this objective perfectly. We are beyond excited to collaborate with goodr and create CLG-branded glasses that our fans will love, and we are excited to work together on additional unique initiatives throughout this partnership.

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Goodr becomes the ninth partner of the organisation, joining the likes of FedEx, GT Omega RacingFlexfit LLCSquarespace, energy drink brand MTN DEW AMP GAME FUEL, Newegg, and streaming platform Twitch.

Stephen Lease, Chief Executive Officer at goodr, also commented: “As our first foray into the gaming industry, the partnership with CLG gives us insight to what gamers want in a pair of sunglasses. We’re excited to share the CLG x GAME goodr sunglasses with gamers.”

Esports Insider says: Seeing another non-endemic brand make enter the industry is always a positive considering the current global situation. CLG is an established organisation so all eyes will be on it to determine whether this partnership will be fruitful.

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Published at Tue, 10 Nov 2020 18:40:24 +0000

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