Known only to industry insiders, stealth startup Glytch Inc., has broken ground on the first of a series of venues across North America, each the official home stadium of a major esports team. Its premier location, in Los Angeles, is scheduled to open in Q2-2022. Glytch intends to redefine the sports and entertainment experience by combining its high-tech themed arenas with next-gen entertainment and dining offerings.
The lead investor in Glytch is Liquid2 Ventures known for their early funding of Cloud9, one of the most successful esports teams in history. Additional investors include TwitchTV co-founder, Kevin Lin; The Lego Movie executive producer and TT Games founder, Jon Burton; and other notable industry insiders.
“As an early believer in esports, we think that Glytch has the right team and expertise to take the in-venue experience to the next level” said Joe Montana, Founding Partner of Liquid2 Ventures.
Glytch venues are large scale – 50,000 to 70,000 sq. ft. – with seating capacity for thousands of fans and dynamic staging to accommodate a wide variety of esports and other live events. The stadium is set within a fully themed, immersive environment, featuring virtual reality simulators, escape rooms, drone racing, classic arcade attractions, and upscale food and beverage options.
“The current ‘state of the art’ in food service at esports venues seems to be soft drinks and snacks,” said Michael Williams, CEO and Founder of Glytch. “Esports should not be defined as sitting in one place for eight hours at a time. Instead, esports should have a high-energy atmosphere with all kinds of dining, attractions and entertainment options to choose from.”
Michael Williams is the recent owner of GameWorks and a life-long video game developer. His co-founding partners are former Apple Genius program manager, Kathryn Raphael, and Blizzard senior executive/Major League Gaming CTO, Pavel Murnikov.
Scenario, Glytch’s design, fabrication, and construction partner, is a division of Cockram and Kajima Corporation. Their current projects include work for Disney and Universal parks worldwide, and the design-build of Lionsgate World in Zhuhai, China, the world’s first “vertical theme park”.
“Scenario has recently expanded into turnkey project delivery”, said Dan Moalli, Vice President of Scenario USA. “We believe in the vision of Glytch, its management team and its tremendous growth potential. We are really excited to be part of this project.”
“This is a big bet,” said Michael Williams, “but esports are a permanent part of our culture, things will get back to normal, and the insight gained at GameWorks about blending esports with location-based entertainment is the right formula for success.”
About Liquid2 Ventures
Founded in 2015 by Hall of Fame NFL quarterback Joe Montana and built by a team of ex-founders, L2V is a seed stage venture capital firm built for the post-cloud, post-mobile, post-accelerator world of technology startups. For more information, please visit www.Liquid2.vc
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With offices in Orlando, Florida and Los Angeles, California, Scenario is a Specialty Fabrication and Construction company serving multiple markets with a focus on guest experience. Scenario delivers comprehensive scenic and construction management services across multiple market segments including Theme Parks, Location Based Entertainment, Branded Environments, Zoos & Aquariums, and Cultural Experiences. Scenario is majority owned by Cockram and Kajima Corporation – a publicly held leader in construction founded in 1840 with revenues of over $17B annually, with design and production facilities around the globe. For more information, please visit www.ScenarioBuilds.com.
Glytch combines esports arenas with location-based entertainment and upscale food and beverage. Each Glytch venue is the official home stadium of a major esports team. Glytch has broken ground on its first location, in Los Angeles, California, which is scheduled to open in Q2-2022. www.Glytch.com
(Image) Source: Press release
Published at Sun, 22 Nov 2020 17:14:01 +0000
JBL announced a first-of-its-kind global gaming tournament that puts consumers at the center of the action: The JBL Quantum Cup. JBL has partnered with ESL, the largest esports organization in the world, to bring to life this cutting-edge experience.
Starting December 11, consumers will be able to watch the top names in esports face off in three of the hottest battle royale and shooter games: Fortnite, Valorant and PlayerUnknown’s Battlegrounds (PUBG). Unique from other esports competitions, consumers can compete during qualifying rounds of the global Fortnite challenge for a chance to advance to the finals of the JBL Quantum Cup and play against the pros. And that isn’t the only way consumers can win during the tournament. While fans watch the world’s best streamers go head-to-head, they will have the opportunity to win multiple prizes to enhance their at-home gaming set up. There has never been a better time to be a fan or a player, or both! The three-day JBL Quantum Cup event will bring together gamers from across the world, all vying for the championship title.
Spanning three continents – North America, Europe and Asia – the JBL Quantum Cup will create a unique global gaming event, featuring a stacked roster of streamers and shoutcasters. As the official global gaming headset partner of premium lifestyle brand and gaming organization 100 Thieves, viewers can catch 100 Thieves’ Valorant and Fortnite teams competing using their favorite JBL Quantum headsets for a shot at the $200,000 prize pool and the honor of being crowned a JBL Quantum Cup Champion. There will also be in-stream appearances by regional JBL Quantum Ambassadors Ali “SypherPK” Hassan and Jay “Sinatraa” Won.
“Knowing how important sound is for competitive gaming, our teams are extremely excited to partner with JBL and participate in the first-ever JBL Quantum Cup to show the top names in esports how much of an edge the JBL Quantum headsets give us in competition,” said Matthew “Nadeshot” Haag, 100 Thieves Founder and CEO. “We’re looking forward to playing alongside our fans during the stream and showing the strength of our Valorant team – led by Hiko – as well as our successful Fortnite teams.”
For consumers looking for even more action, the JBL Quantum Cup will stream on the following platforms:
For the Regional Finals:
- Live commentary from shoutcasters including Alex “Goldenboy” Mendez, Chris “Puckett” Puckett, Arten “Ballatw” Esta and Lauren “Pansy” Scott will be available on JBL’s Twitch channel from December 11-13
- IGN’s Sydnee Goodman will provide commentary during the JBL Quantum Cup finals on IGN’s homepage and YouTube channel
- ESL’s online and social platforms will also provide coverage across their Twitch and YouTube channels
Additional details surrounding the JBL Quantum Cup and timing for the Finals can be found at https://esl.gg/jblquantumcup.
For the ultimate competitors looking to show their skills on the global gaming stage, the JBL Quantum Cup invites 1,200 consumers across the globe to participate in the global Fortnite tournament, with regional qualifiers kicking off on December 5. As one of the most popular titles in gaming today, the global Fortnite challenge will be broken into regional qualifying rounds in North America, Europe and Asia. This first-of-its-kind consumer regional qualifier will include three rounds of competition, with the top 10 duos in each region advancing to the regional finals to battle with the best professional teams and influencers. Interested consumers can register at https://esl.gg/jblquantumcup now through November 30.
“Esports is growing faster than anyone expected, so being able to unite pro streamers with fans for the first time ever in this unique three-day tournament is a huge moment for us,” said Ralph Santana, Executive Vice President and Chief Marketing Officer at HARMAN. “With billions of people regularly tuning in to simply watch gaming tournaments, JBL is changing the game with the first competition that puts viewers at the center of the action.”
Throughout the JBL Quantum Cup, consumers will have three ways to win. Consumers that advance through the Fortnite regional qualifier rounds the weekend of December 5 will be eligible to win from a total prize pool valued at $200,000 during the JBL Quantum Cup finals and be crowned a JBL Quantum Cup Champion. JBL Quantum Cup Champions, as well as 2nd and 3rd place finishers in the tournament, will take home part of the cash prize pool and a gaming prize pack featuring a JBL Quantum headset, JBL Quantum DUO computer speakers and a Samsung Galaxy Book Ion. Those tuning in to the stream will also have a chance to win every hour during the live Twitch broadcast to help equip them for future gaming victories and more. Giveaways will include JBL Quantum headsets, JBL Quantum DUO computer speakers and autographed gear from 100 Thieves. Throughout the event, consumers can visit https://esl.gg/jblquantumcup to learn more about the line-up and share why sound gives them the competitive edge in gaming for the chance to win the same prize pack as the JBL Quantum Cup Champions.
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(Image) Source: Press release
Published at Sun, 22 Nov 2020 05:39:02 +0000