Posted in NEWS
January 25, 2021

VSPN raises $60m, KitKat named LEC main sponsor | ESI Digest #26

VSPN raises $60m, KitKat named LEC main sponsor | ESI Digest #26

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on the ESI Digest, we cover VSPN’s $60m funding round, KitKat’s partnership with the LEC, Nerd Street Gamers operating the first stage of the VALORANT Champions Tour, Lucozade Sport entering into esports with Hashtag United, plus Astralis’ new initiative with Universal Music Group.

VSPN receives $60m in latest funding round

Total esports solutions provider Versus Programming Network (VSPN) has closed a $60m (£43.89m) Series B+ funding round, with the likes of Prospect Avenue Capital (PAC), Guotai Junan International, and Nan Fung Group investing in the company. 

According to the release, the investment is expected to go towards creating technologies in esports production and ‘deepening the layout of esports IP trends and operations’. Moreover, the Chinese firm has announced that it intends to use the funding to create new esports products and content, whilst also expanding VSPN’s overseas services.

KitKat named main partner of LEC 2021

Image credit: KitKat

The League of Legends European Championship (LEC) has named Nestlé chocolate brand, and returning sponsor, KitKat as its main partner for the 2021 season.

Activations will include a continuation of KitKat’s ‘Even the Biggest Champ Needs A Break’ campaign with a 30-second spot entitled ‘MISSION CONTROL’. The deal was brokered by SPORTFIVE, which also produced the new commercial. Financial terms were not disclosed.

Nerd Street Gamers to operate first stage of VALORANT Champions Tour

Esports infrastructure company Nerd Street Gamers has been named as an operator and producer for the 2021 VALORANT Champions Tour.

The deal will see Nerd Street Gamers lead registrations, operate, and produce all Challengers and Masters events taking place from January until March. After March, another company will be selected to host subsequent events.

Lucozade Sport enters esports with Hashtag United partnership

LucozadeSport_InGameSponsor copy
Credit: Hashtag United

British soft drink brand Lucozade Sport has announced its entrance into esports by joining forces with English non-league football club Hashtag United.

The deal will see Lucozade Sport become the front-of-shirt sponsor for the club’s in-game kit in FIFA 21. Hashtag United’s esports team will also be using the newly sponsored kit throughout the EA Sports FIFA Global Series 21.

Astralis launches initiative with Universal Music Group

Danish esports organisation Astralis has partnered with Universal Music Group for a new ‘music initiative’, according to a release.

Danish musician Mattis has released the first song of the initiative, titled ‘To The Stars’, which is Astralis’ motto. The partnership will also include a new project ‘Astralis feat.’, in which the organisation plans to work with more musicians on exclusive tracks.

Listen to ESI Network, a suite of esports podcasts

ESI Digest is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.

Published at Fri, 22 Jan 2021 16:50:50 +0000

Moonton names Razer as partner of M2 World Championship

Chinese video game developer Moonton has welcomed Razer as its official peripheral partner for Mobile Legends: Bang Bang’s 2021 M2 World Championship.

As part of the deal, the gaming hardware brand will produce a special edition Razer BlackShark V2 gaming headset, with the product featuring an illustration of Mobile Legends: Bang Bang’s character Miya. 

Image Credit: Razer

RELATED: MAD Lions agrees multi-year partnership with Razer

The artwork was designed and hand-painted by popular Indonesian visual entertainer Shanetortilla. The headset will be available to Moonton’s ‘top influencers’ as a token of appreciation for their support in sharing on social media.

In celebration of the tournament, Razer will also be providing online activations which give fans the opportunity to win prizes.

According to the release, the collaboration aims to forge a strong partnership, with both entities working towards innovative initiatives within the esports scene. The exclusive headset is supposedly a ‘testament to the commitment the two brands have to each other’.

RELATED: Razer intends to navigate esports at SEA Games 2021

Held at the Shangri-La hotel in Singapore, M2 World Championship is co-organised by Moonton and the Singapore’s Cybersports and Online Gaming Association (SCOGA) with the support of the Singapore Tourism Board (STB). This marks Singapore’s second live sports event to welcome overseas-based athletes.

Earlier this month, the developer unveiled a number of partners for the championship, including global electronics manufacturer Samsung, gaming chair manufacturer Secretlab, Singapore media company Mediacorp and live streaming platform Nimo. 

Esports Insider says: Considering the popularity of Mobile Legends: Bang Bang, as well as Razer’s large commitment to the Asian esports market, this collaboration comes as no surprise. Creating a special edition of Razer headset seems like a great marketing move for both brands.

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Published at Fri, 22 Jan 2021 16:30:06 +0000

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