North American esports organisation Immortals Gaming Club has announced a partnership with Insurance company Progressive.
As a result of the partnership, Progressive has been named as the official insurance sponsor of the organisation’s League of Legends Championship Series (LCS) team.
According to the release, both entities will collaborate on a range of initiatives, including special virtual gaming events, custom content and a ‘series of assets’ focused on the organisation’s Spring and Summer LCS splits.
“Immortals’ LCS team is excited and proud to partner with Progressive Insurance,” commented Jon Tuck, the CCO of Immortals Gaming Club. “Progressive is a leader in its field and aligns well with Immortals’ competitive spirit. We look forward to partnering with Progressive to bring our fans fun, unique gaming content as well as the competitive coverage our fans crave.”
The virtual gaming events will feature talent from Immortals’ roster of players, coaches and influencers, who will then form teams to compete with. Moreover, the multi-month initiative is expected to provide fans with opportunities to compete against those selected.
Progressive joins the likes of the Toyota Dealers Association in Southern California, BLNQ, and ALL33, among others, as a partner of the Immortals’ LCS team. Earlier this month, the organisation expanded its partnership with Toyota to include the manufacturer’s San Diego County dealerships.
This isn’t the insurance firm’s first partnership in esports with the company previously sponsoring Super Smash Bros tournaments in 2019.
Esports Insider says: After dipping its toes into esports in 2019, Progressive looks to fully dive in with its latest partnership with Immortals. Alongside traditional activations, the partnership looks to provide unique sponsorship opportunities, as highlighted by Progressive and Immortals’ virtual gaming events. It’ll also be interesting to see how much the insurance company’s branding will be integrated into the LCS team’s assets.
Published at Tue, 26 Jan 2021 18:06:49 +0000
38 Entertainment Group-owned esports organisation Combat Gaming has announced a live-streamed Fortnite charity tournament featuring sports and esports athletes, content creators, and other well-known figures.
The event, set to take place on January 28th, will see professional footballers such as Daniel James and Pierre-Emerick Aubameyang compete in the tournament alongside, NRG’s Benjy “Benjyfishy” Fish, streamer David “Grefg” Cánovas Martínez, musician James Arthur and more. The individuals will battle to claim part of the competition’s $50,000 (~ £36,513) prize pool, with the money going to charities or causes of their choice.
Jonathan Kark, co-founder of 38 Entertainment Group, commented on the tournament: “We are really excited to bring our popular charity tournaments back to your screens. This time featuring Fortnite and a $50,000 Prize Pool to charities and causes that matter right now.”
To support the tournament, the organisation has partnered with Gaming Bible, a part of The LAD Bible Group, to provide live coverage across its platforms throughout the live event.
Moreover, the event will also be streamed on Combat Gaming’s Twitch channel. As a partner of the tournament, Twitch will promote the event on its homepage. The live stream will begin at 18:00 GMT.
According to the release, the organisation plans to hold a total of four competitions in different titles throughout 2021, with the first event featuring Fortnite.
The tournament will be played in teams of three, with each team consisting of a professional player, content creator and a celebrity. The prize pool will be split between the top three teams
Combat Gaming is a newly launched gaming collective and membership club operated by 38 Entertainment group, the co-owner of Ellevens Esports. Last year, the organisation launched a series of charity gaming events titled ‘Combat Corona” to raise funds during the global pandemic.
The first two events of the series, which too featured a number of celebrities competing in a FIFA 20 and Call of Duty: Warzone tournaments, raised over $25,000 (~ £18,231) for UNICEF.
Other individuals competing in the Fortnite competition include Manuel Lanzini, Mason Mount, Jaden ‘Wolfiez’ Ashman, and John ‘Manny’ Brown to name just a few.
Esports Insider says: It’s great to see esports organisations and famous personalities to come together to provide both – entertainment and help in such a troubling time. Even though Combat Gaming is a relatively young company, its work is admirable and we hope the event receives a lot of support.
Published at Tue, 26 Jan 2021 17:09:58 +0000