Posted in NEWS
February 6, 2021

LCO officially launches, Nerd Street Gamers raises $11.5m | ESI Digest #28

LCO officially launches, Nerd Street Gamers raises $11.5m | ESI Digest #28

Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.

This week on the ESI Digest, we cover ESL and Guinevere Captial launching the League of Legends Circuit Oceania, Nerd Street Gamers raising $11.5m in additional funding, PUBG esports’ 2021 plans, PGL announcing a Dota 2 major, plus Anzu’s $9m investment.

This edition of the ESI Digest is in partnership with apparel and esportswear firm We Are Nations.

League of Legends Circuit Oceania (LCO) unveiled by ESL and Guinevere Capital

Esports organiser and production company ESL and advisory and investment firm Guinevere Capital have unveiled the League of Legends Circuit Oceania (LCO), a new eight-team League of Legends competition.

The new tournament becomes the premier League of Legends esports event in the Oceanic region after Riot Games pulled the plug on the Oceanic Pro League (OPL) last year.

Starting on February 23rd, Oceania’s League of Legends players will compete in a new format for the region. Over the course of eight weeks and 19 playdays, eight teams will compete in a double round-robin format.

PUBG esports unveils 2021 structure

Image Credit: KRAFTON, Inc.

South Korean video game holding company KRAFTON, Inc. has revealed the structure of its PUBG esports ecosystem for 2021. 

The upcoming season, which starts with PUBG Global Invitational.S (PGI.S) this week, will consist of four global PUBG esports events throughout the year.

Nerd Street Gamers raises $11.5m in additional funding

Esports infrastructure company Nerd Street Gamers (NSG) has raised $11.5m (£8.48m) in additional funding, with the round led by venture capital firm Founders Fund.

According to the release, the additional funds will be used to accelerate the company’s growth. This round of funding comes after the company raised $12m (~£8.8m) through its Series A funding round in October 2019.

Anzu raises $9m in latest funding round

Photo credit: Anzu

In-game advertising platform Anzu has raised $9m (£6.56m) in its latest round of funding, with the likes of BITKRAFT Ventures and Sony Innovation Fund becoming investors.

The capital raised will be used to expand the company’s commercial growth alongside funding sales and marketing initiatives to assist in moving it forward on a global scale.

PGL to host 2021 Singapore DOTA 2 Major in March

Esports tournament organiser PGL has announced it will host the Singapore DOTA 2 Major, the first Major of the 2021 DOTA Pro Circuit (DPC) season.

The offline event, scheduled to take place between March 27th and April 4th, will be the first Major to occur since January 2020.

Danish esports org North shutters

After just four years, Danish esports organisation North has announced its closure through a statement posted on the official Football Club Copenhagen (FCK) website. 

In the announcement, translated from Danish, investors Parken Sport & Entertainment and Nordisk Film state that as a consequence of COVID-19’s effect on the experience industry, the two partners will pull their investments from the esports team and instead focus on their core businesses.

ESI Digest, in partnership with We Are Nations, is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.

Published at Fri, 05 Feb 2021 16:40:40 +0000

Astralis to open flagship store at Tivoli Gardens

On Thursday, Danish esports organisation Astralis Group announced a strategic partnership with Tivoli Gardens to open a gaming facility and merchandise store in the amusement park.

Astralis Flagship Store, set to be opened in June, is expected to be a visible and integrated part of Tivoli’s events. The facility will consist of more than 130 gaming set-ups, a number of VIP rooms, and an Astralis merchandise store.

Credit: Astralis Group

RELATED: Astralis Group hires Samantha Yu as Chief Marketing Officer

Anders Hørsholt, CEO in Astralis Group, spoke on the announcement: “The Astralis Flagship Store in Tivoli marks the first step in our strategy to become a larger and more valuable part of the fan experience. We want to offer something that both hard-core esports fans, gamers and a more casual audience will enjoy, and we are extremely pleased to launch the strategy in a separate cooperation with the most iconic entertainment centre in Denmark.”

Astralis claims to offer a ‘state-of-the-art esports and gaming experience’ through a variety of fan events, mini-tournaments and viewing parties it plans to hold in the facility. 

“Astralis Flagship Store in Tivoli will be the first of its kind and the model is scalable, meaning that we can open facilities in other locations in relevant markets,” added Hørsholt. 

“For now, we focus on getting the store ready for the grand opening this summer so that local fans and visitors can come by and see what we mean when promising a new form of gaming and esports experience on all levels.”

According to the release, the project aims to combine esports with traditional family entertainment, offering plenty of different activities to cater to the diverse audience of esports. 

RELATED: Astralis Group hires Kasper Sindt as Commercial Director

Susanne Mørch Koch, CEO of Tivoli, also commented: “In Tivoli, tradition and renewal go hand in hand. I am very pleased that we have managed to come together with Astralis in a strong and innovative partnership like this.

“Tivoli has always been known for offering unique experiences and entertainment, and with Astralis we will be able to attract a whole new national and international audience. It will certainly be even harder for the families to say “no thanks” to visiting Tivoli when in Copenhagen.”

The store will be located next to the City Square and the main entrance of Tivoli Gardens amusement park, moreover, the facility will be accessible through Tivoli and from the street. 

Koch added: “Astralis is a world-class esports organisation with a huge fan base and Astralis brand is perfect for moving into the ‘Tivoli Corner’ with its unique architecture in central Copenhagen.”  

Esports Insider says: This innovative idea comes shortly after announcements of other initiatives by Astralis, namely its music initiative with Universal Music Group and Astralis talent development initiative. All of these projects suggest that the organisation’s investment plan is to develop esports and promote it to wider audiences, which could prove to be highly beneficial in the long-term. 

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Published at Fri, 05 Feb 2021 15:20:12 +0000

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