Simulation racing team Red Bull Racing Esports has announced a partnership with gaming monitor manufacturer AOC.
As part of the deal, AOC has been named the official gaming monitor partner of the team.
According to the release, each of Red Bull Racing Esports’ drivers will have AOC monitors equipped to their individual sim racing rigs, alongside the manufacturer providing displays for all racing rigs inside the recently-opened Red Bull Racing Erena.
Oliver Hughes, Chief Marketing Officer at Red Bull Racing, spoke on the deal in a release: “This new partnership with AOC connects every aspect of our sim racing programme. In such a highly competitive sport where tenths and hundredths of a second count, a high screen refresh rate and lightning quick response time is critical for our drivers to be at the front of the grid.
“AOC’s range of high-end monitors are specifically designed for gaming and provide our drivers with the competitive edge. Our new purpose-built Esports training facility at the Red Bull Technology Campus in Milton Keynes is fully kitted out with AOC’s award-winning monitors, providing the Team with equipment that matches our ambitious targets and the high-quality facility we have created.”
Since the inception of Red Bull Racing Esports in 2019, the team has quickly become a household name within the sim racing world. The team has won the 2019 and 2020 F1 Esports constructors championship while driver Sebastian Job was crowned the 2020 Porsche TAG Heuer Esports Supercup champion.
Stefan Sommer, Director of Marketing and Business Management at AOC, also commented on the partnership: “Red Bull Racing Esports sim racers already proved their skill and their drive to make it to the top. With their feedback, we aim to further tailor AOC monitors to the needs of sim racers, and along with their talents keep pushing their performance to the next level.”
Esports Insider says: As one of the most recognisable brands in sim racing, it comes as no surprise to see AOC join forces with Red Bull Racing Esports. While the team’s drivers receive state-of-the-art equipment, AOC receives another prominent partner alongside data to maximise the performance of its products.
Published at Thu, 11 Feb 2021 16:00:35 +0000
Southeast Asian esports organisation EVOS Esports has welcomed Yamaha’s motorcycle line Generation 125 as its official sponsor.
According to the release, the goal of the collaboration is to support the development of the Indonesian esports industry. Further details of the deal have yet to be disclosed.
Takeyama Hiroshi, Deputy Director of Marketing of PT. Yamaha Indonesia Motor Manufacturing, spoke on the partnership in a release: “The high enthusiasm of the younger generation for the esports industry is the motivating factor for Generation 125 in collaborating with EVOS Esport and in supporting the achievements of Indonesia’s youth.
“Yamaha’s Generation 125 product has now become the choice of the younger generation as a companion in their daily routine. This collaboration is expected to further increase the enthusiasm and optimism of Indonesia’s gamers to continue advancing and moving forward. With EVOS Esports, let’s: GEAR UP, GAME UP, and WIN MORE!”
Generation 125 is Yamaha’s line of automatic motorcycles, such as FreeGo, Fino, X-Ride and Mio series, as well as the company’s latest GEAR 125 product.
Hartman Harris, Co-Founder and Chief Business Officer of EVOS Esports also commented: “We are excited to partner with Yamaha as they enter the esports industry for the first time in Southeast Asia. Through the “125 Generation Wins Many” campaign, EVOS Esports and Yamaha hope to reflect the spirit of the younger generation to be advanced and fast, especially in the esports and transportation industry.”
Esports Insider says: This marks yet notable partnership by EVOS Esports, with the organisation increasingly consolidating its leading position on the Indonesian market. Moreover, Yamaha choosing EVOS Esports has its first esports partner is a smart decision, particularly as the firm looks to increase its presence in Indonesia.
Published at Thu, 11 Feb 2021 15:00:42 +0000