Florida-based esports organisation Misfits Gaming Group (MGG) has welcomed gaming furniture manufacturer RESPAWN Products as its latest partner.
As part of the deal, all of MGG’s team members and influencers will receive a RESPAWN chair of their choice.
Alex Gonzalez, Marketing Manager at RESPAWN Products, spoke on the partnership in a release: “Misfits’s diverse involvement across multiple esports scenes and leagues made them the perfect candidate for RESPAWN to partner with in 2021 and continue our commitment to the esports space.
“We’re looking forward to outfitting their South Florida headquarters and office in Berlin, and providing gaming furniture to all of their teams and players, including the Florida Mutineers and Florida Mayhem.”
Since launching three years ago, RESPAWN Products has established relationships with a number of esports leagues and organisations, including Atlanta Esports Ventures and Houston Outlaws. It also partnered with Epic Games to supply a collection of Fortnite chairs, and previously kitted out the Shenandoah University.
Justin Stefanovic, Vice President of Partnerships at Misfits Gaming Group, added: “We love that RESPAWN is making gaming chairs accessible to everybody. They are even readily available on Amazon and retail stores like Walmart and Target.
“MGG is dedicated to providing the absolute best experience to our players and fans, and we have plans for some really cool, unique stuff coming down the line.”
Esports Insider says: Last month, Misfits Gaming Group entered a partnership with peripherals manufacturer MOUNTAIN and now it also found a chair partner in RESPAWN Products. With all the high-end gaming equipment, the organisation is seemingly gearing up for a big season.
Published at Sat, 13 Feb 2021 15:52:48 +0000
Every month ESI, in collaboration with Esports Charts, will delve into the world of esports viewership to highlight what audiences are currently watching, along with other emerging trends in the industry. January’s figures highlight the continued development of mobile esports, meanwhile, League of Legends’ premier leagues make an eagerly anticipated return.
Bang Bang breaks mobile esport records
The rise of mobile esports continues to be highlighted with Mobile Legends: Bang Bang’s M2 World Championship named the most popular esports tournament in January, according to Esports Charts.
The M2 World Championship garnered a peak concurrent viewership of over 2.81m, making the tournament the third-most-watched esports event ever, behind only the two most recent League of Legends World Championships Finals.
What is even more impressive is the title’s English-language viewership for the competition. Despite many heralding mobile esports’ success with its prominence in countries such as India, the M2 World Championship also recorded a peak English-language viewership of 248,022. This out the competition fourth in January, behind the BLAST Premier Global Finals (340,041), League of Legends’ LCS Lock In (344,567) and LEC (361,625).
League of Legends returns to the top five
Speaking of League of Legends, January saw most of the title’s premier competitions commence their Spring Splits, apart from the LCS which launched the Lock-In tournament. In the end, it was the LCK which came out victorious last month as the competition garnered a peak viewership of 802,668 during its clash between DAMWON KIA and T1, which puts the title third in Esports Charts’ viewership table for January.
LEC was the second-most popular League of Legends competition in January, in terms of peak viewership, reaching 574,366. Meanwhile, the LFL, a French League of Legends regional competition saw an incredible rise in viewers, garnering a peak viewership of 187,094 during Solary vs Karmine. In fact, the top five most viewed matches in the LFL have all surpassed 110,000 viewers.
To put that figure into perspective, the LFL recorded a higher peak viewership than the Call Of Duty League 2021 Kickoff Classic (107,186) and the 2021 Smite World Championships (98,147).
PUBG Mobile continues impressive growth
PUBG Mobile’s Global Championship Season 0 also showcased the popularity of mobile esports with a peak viewership of over 1.4m for Round 24 of the competition. According to Esports Charts, the viewership figure would actually total 3.4m if NimoTV statistics were taken into account. These numbers were omitted though as the live-streaming platform counts viewers from the game’s client.
PUBG Mobile continues to strengthen and develop its esports structure with the Global Championship featuring a $1.2m prize pool, whilst also securing partnerships with the likes of Qualcomm, Mountain Dew and OnePlus. The title’s rise in viewership is a great sign for its esports scene, especially following the game’s ban in India last year.
Other notable mobile esports viewership figures include Arena of Valors RoV Pro League 2021 Summer, which commenced on January 30th recording a peak viewership of 91,115 during its opening weekend. Moreover, Liga Brasileira de Free Fire 2021 Series A Stage Round 1 peaked at 449,565 viewers. This is even more impressive considering the competition only has a Portuguese language broadcast.
BLAST Premier creates history
Despite the growth of mobile esports and the return of League of Legends making the headlines in January, another major story was that the BLAST Premier Global Final 2020 became the most-viewed online CS:GO event ever. The tournament’s clash between NAVI and Team Vitality recorded a peak viewership of 687,691, placing BLAST Premier fourth in January’s table.
BLAST’s previous CS:GO global event, which was titled the BLAST Pro Series Global Finals in December 2019, garnered a peak viewership of 177,496. Both statistics highlight the development of BLAST since launching BLAST Premier, despite the constraints of the pandemic hindering offline capabilities.
According to Esports Charts, BLAST Premier’s popularity was dominated by three languages throughout the Global Finals. The competition’s English language peak viewership, at one point, amounted to 340,041. Meanwhile, the competition also saw high numbers in Russian-language and Portuguese-language broadcasts, generating a peak viewership of 235,996 and 218,025 respectively.
How successful was January 2021 for esports viewership?
Much like December last year, mobile esports once again reigned supreme despite the launch of League of Legends’ competitive season and BLAST Premier’s Global Final. In comparison to January 2020, Garena Free Fire’s Copa América 2020 topped the viewership charts that month with a peak viewership of 896,905, meanwhile, BLAST Premier Spring 2020 saw 226,536 watch Team Liquid vs MIBR.
In February it’s time for PUBG’s original variant to showcase its viewership numbers with the PUBG Global Invitational.S 2021 well underway. This month also sees the continuation of Liga Brasileira de Free Fire 2021 Series A Stage 1 and a whole host of League of Legends competitions. Will League of Legends top February’s viewership? Or can mobile esports continue its dominance despite other titles entering the equation? Only time will tell.
Published at Fri, 12 Feb 2021 16:50:30 +0000