Bookmaker Pinnacle has partnered with online payment provider Trustly and Relog Media to launch The Pinnacle Cup, a $100,000 CS:GO esports event.
The tournament, said to feature a range of top-tier CS:GO teams, is set to take place in March, with the grand final scheduled to commence on the first weekend of April. The Pinnacle Cup victor will receive $80,000 from the prize pool with the remaining $20,000 going to second place.
Relog Media has been unveiled as the production partner for the event. In addition, Trustly will collaborate with Pinnacle to create various content pieces and interviews with players and talent to further enhance the esports fans’ experience.
Relog Media’s production service and broadcast company The Esports Bible will collaborate to air the competition on TEBTV over at Twitch. GRID has been named as the exclusive data partner of the competition in order to support The Pinnacle Cup’s broadcast experience and fan-facing content with its data solutions.
Ben Cove, Pinnacle’s CMO, commented: “This is something the team have worked incredibly hard on for a while now, and it’s fantastic to be able to announce that The Pinnacle Cup has come to fruition. We hope it can be the start of something special. At Pinnacle we truly have esports in our DNA, so while we’re intent on making this a commercial success for the organisation, we are also proud to continue blazing the trail for esports betting.
“We know Pinnacle delivers the best esports odds, now we want to show that we can contribute to exceptional events that create mass appeal – resonating with a wide global audience, from those who are new to the scene, through to the hard-core esports community.”
The competition is split into three stages — group stage, swiss stage and play-offs — with teams such as GamerLegion, Winstrike and Nemiga, already announced.
In total, the group stage will feature 16 teams with the top four competitors joining 12 invited organisations in the swiss stage. Some of the invited teams already announced for this stage include GODSENT, Nemiga, Winstrike and HAVU.
Following the swiss stage, four more invited organisations will compete in the 8-team play-off stage to crown the inaugural Pinnacle Cup champions. Fun Plus Phoenix has been announced as the first invited play-off team.
Cove added: “We’ve worked hard to establish our reputation within esports over the past decade, and it’s great to be a part of a pioneering concept that really pushes boundaries. Everyone at Pinnacle is looking forward to working alongside GRID, Relog Media, and Trustly to ensure together we showcase the very best of CS:GO.”
Esports Insider says: The Pinnacle Cup, in partnership with Trustly and Relog Media, provides additional European CS:GO content to fans in the regions, which can only be seen as a benefit. Moreover, the competition will offer a hefty reward to the teams that make it to the Grand Final, which should provide an added incentive for organisations.
Published at Fri, 19 Feb 2021 17:00:50 +0000
Each week, ESI Digest breaks down the weekly happenings in the esports industry, making sense of things so you don’t have to. As well as being housed on YouTube, ESI Digest is available on all major podcast platforms and is also available in written form below.
This week on ESI Digest we cover, Riot Games’ broadcast deals for the VALORANT Champions Tour, Team Liquid’s partnership with Bud Light, BBC broadcasting FIFA 21’s Global Series European Regional Qualifiers, FaZe Clan hiring a new CFO, and Dire Wolves acquiring Avant Gaming.
This edition of the ESI Digest is in partnership with apparel and esportswear firm We Are Nations.
Riot Games has announced several broadcast partnerships for the 2021 VALORANT competitive season.
German production company Freaks 4U Gaming has joined forces with Riot to organise and broadcast the 2021 VALORANT competitive season in Europe, the Commonwealth of Independent States (CIS), and Turkey.
Entertainment agency SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals, and Last Chance Qualifiers stages of the VALORANT Champions Tour in the aforementioned regions.
British broadcaster BBC has announced a partnership with EA SPORTS that will see the FIFA 21 Global Series European Regional Qualifiers be aired on its platforms.
The European Regional Qualifiers and Playoffs will be shown on the BBC iPlayer, plus BBC Sport’s website and app. The competition will also still be available to watch on EA SPORTS FIFA’s Twitch and YouTube channels.
North American organisation Team Liquid has named Bud Light as the official beer of its League of Legends team.
The agreement will see both entities collaborate on several new content pieces and fan activations, such as the Bud Light League Lounge, a weekly show featuring League of Legends Championship Series (LCS) professionals. The Bud Light League Lounge is expected to commence on February 21st and will be streamed on the official Bud Light Twitch channel.
North American esports organisation FaZe Clan has appointed former BIG3 CEO Amit Bajaj as its new Chief Financial Officer (CFO).
In his new role, Bajaj will oversee corporate development alongside working with the rest of the team to seek expansion opportunities for the organisation.
Oceanic esports organisation Dire Wolves has announced the acquisition of Avant Gaming.
Avant Gaming’s teams will merge with Dire Wolves as part of the purchase, meaning that the organisation will enter into CS:GO this year. Financial details of the acquisition have not been disclosed.
ESI Digest, in partnership with We Are Nations, is part of ESI Network, a collection of podcasts encompassing the esports industry. For deep dives into the major areas of esports with subject matter experts, check out ESI Focus. For conversations with key personnel and major stakeholders in esports, ESI Insight is the series for you.
Published at Fri, 19 Feb 2021 16:30:15 +0000