Florida-based esports organisation Misfits Gaming Group has announced memory solutions manufacturer KIOXIA Europe GmbH as the latest sponsor of its League of Legends teams.
According to the release, the partnership will see Misfits Gaming’s League of Legends teams in Berlin be equipped with KIOXIA’s EXCERIA SSDs. Moreover, the entities will collaborate on content ‘that resonates with esports audiences’.
KIOXIA and Misfits Gaming’s collaboration is expected to provide the memory manufacturer with additional esports data and insights into the performance needs of professional players. The sponsorship deal will apply to Misfits Gaming’s League of Legends European Championship (LEC) and Ligue Française de League of Legends (LFL) teams.
Vas Roberts, VP of Partnerships at Misfits Gaming Group, commented: “KIOXIA is world-renowned for their excellence in storage and memory solutions, and we’re thrilled to welcome such a prestigious partner to our team.
“Their new range of high-speed EXCERIA SSDs will power the League of Legends teams in Berlin and ensure our players get the best performance out of their PCs.”
Misfits Gaming Group has secured a multitude of partnerships already in 2021, with the likes of gaming furniture manufacturer RESPAWN Products, British headwear brand Tokyo Time, and gaming hardware company ASUS ROG all joining the organisation’s commercial portfolio.
Regarding the new partnership, Jamie Stitt, KIOXIA Europe GmbH’s General Manager of B2C Sales & Marketing, added: “We are excited to be a proud sponsor of the Misfits Gaming teams as they embark on a new season in the LEC and LFL. Misfits Gaming has a wealth of talent in their esports teams and also through their social and branding content teams.
“Solid state drives are a fundamental component of a high-performing gaming system and KIOXIA looks forward to supporting the teams with the hardware they need to perform in the form of our EXCERIA SSD range.”
Esports Insider says: Partnerships between technology manufacturers and esports organisations have always gone hand-in-hand. As such, it’s no surprise to see KIOXIA secure a deal with Misfits Gaming Group. The deal only includes Misfits’ League of Legends division and so it’ll be interesting to see if the partnership expands into other titles in the future.
Published at Wed, 10 Mar 2021 10:25:47 +0000
Esports infrastructure company ReKTGlobal has acquired TalentX Entertainment and subsequently has formed a new digital talent management company called ReKTX.
Financial terms have not been disclosed, however, the acquisition by the firm is described as ‘solidifying’ ReKTGlobal as the leader of the creator economy.
The acquisition consolidates ReKTGlobal’s previous venture with TalentX – known as TalentX Gaming – and TalentX Entertainment into the newly formed ReKTX, which will become the North American firm’s new talent management arm.
ReKTX will combine TalentX’s portfolio, which houses influencers such as Noah Beck, Bryce Hall, Josh Richards and Griffin Johnson, with ReKTGlobal’s knowledge across esports, traditional sports, music and entertainment.
Dave Bialek, the CEO of ReKTGlobal, commented: “We started ReKTGlobal with a focus on esports, and as a consequence, a predominantly male demographic.
“This acquisition more broadly positions our company and our offerings to now include a significant female demographic by providing access to creator-driven content.”
Launched in 2017 by Amish Shah and Dave Bialek, ReKTGlobal is the parent company of Rogue and Call of Duty franchise the London Royal Ravens.
According to the release, ReKTGlobal will use its expertise in the sector to provide client services including event management, fan monetisation and management, content creation and digital media support.
Amish Shah, Founder of ReKTGlobal added: “Creators have become one of the most influential segments of every major industry. We’re incredibly bullish on this idea of the ‘creator economy,’ so with our already close-knit relationship with TalentX, bringing them into the ReKTGlobal family was a great addition to our diversified portfolio of assets.”
Esports Insider Says: The founders and ownership team of ReKTGlobal have made it very clear how much they value the ‘creator economy,’ which means this deal comes as no surprise. The firm looks to further bolster its hold on the esports creator sector, whilst also diversifying its current portfolio.
Published at Tue, 09 Mar 2021 17:40:57 +0000