Andbox, the New York-based esports organization behind the New York Subliners of the Call of Duty League and the New York Excelsior franchise of the Overwatch League , has announced that it has partnered with the NBA’s Kevin Durant and Rich Kleiman’s Thirty Five Ventures as investors and creative partners. As part of the agreement, Durant and Thirty Five Ventures will look to be active partners across a range of initiatives between the two which will include creating new entertainment content and designing new merchandise collections.
The amount of investment was not disclosed.
The 32-year-old-Durant, now with the Brooklyn Nets after winning the NBA Championship in the 2017-2018 season, has had a long affinity with esports and has said that fans can look forward to watching him not only basketball, but games such as Call of Duty alongside players from the Subliners.
Andbox owns and operates teams in the Call of Duty League, Overwatch League, and Valorant, and has the support and backing of people such as actor and producer Michael B. Jordan, David Levy, Jeff Raider, Neil Blumenthal, Adam Leibsohn, and Roham Gharegozlou. While gaining a foothold in New York, Andbox and its teams have created and hosted retail pop-ups, watch parties, player meet and greets, amateur tournaments, and live games at major venues for its professional teams.
Published at Mon, 15 Mar 2021 15:22:43 +0000
New England-based esports organization Oxygen Esports has secured a deal that will see GUNNAR Optiks become its exclusive eyewear provider. The deal will run through 2021 and feature product endorsements from players, brand ambassador content from the team, and content initiatives to increase brand awareness.
In a release, GUNNAR director of marketing Georgina Petrie noted a synergy for the company with this deal as Oxygen Esports competes in Rainbow Six Siege which is made by Ubisoft, a company with which GUNNAR has an existing licensing partnership.
Last year, GUNNAR signed a licensing agreement with ESL Gaming to produce a line of branded gaming glasses.
Published at Mon, 15 Mar 2021 15:00:53 +0000