ONE Esports, the esports venture of sports media company ONE Championship, has announced strategic partnerships with grocery delivery platform Foodpanda, Tinder, TikTok, and e-commerce firm Shopee.
As a result of the agreements, the brands will collaborate with ONE Esports to promote the ONE Esports Dota 2 Singapore Major Presented by PGL.
Carlos Alimurung, the CEO of ONE Esports, commented: “I am pleased to announce Foodpanda, Shopee, Tinder, and TikTok as our newest partners for the ONE Esports Dota 2 Singapore Major Presented by PGL.
“With the support of the Singapore Tourism Board, we’re excited to work with these brands in executing multi-engagement partnerships that will enhance the fan experience and grow Singapore’s reputation as an esports destination.”
Foodpanda, Shopee, Tinder, and TikTok join the likes of JBL, TUMI, DBS, Logitech, and Secretlab as partners of the Dota 2 major. Specific activations planned between ONE Esports and its new partners have not been disclosed.
The ONE Esports Dota 2 Singapore Major Presented by PGL commenced on March 27th with its Wild Card stage. The competition’s group stage kicked-off early today.
According to the release, both ONE Esports and PGL have collaborated with the Singapore Tourism Board (STB) on policies and procedures to ensure the health and safety of all involved throughout the offline event.
Despite this, the pandemic has already caused problems for Dota 2’s major, with the likes of beastcoast and Natus Vincere (NAVI) having to withdraw from the competition. This caused PGL to announce format changes that allowed more wild card teams to qualify for the group stage.
Esports Insider says: Despite the Dota 2 major’s rocky start, ONE Esports has managed to secure four more highly reputable partners to promote its event. It’ll be interesting to see what activations are planned, in particular, through its strategic deal with TikTok.
Published at Mon, 29 Mar 2021 12:08:23 +0000
Esports-dedicated media group Gaming Community Network (GCN) has partnered with sports and entertainment firm Van Wagner to hold a collegiate esports tournament series across North America.
Each event will feature teams from ten National Collegiate Athletic Association (NCAA) conferences, namely America East Conference, Big South Conference, Big West Conference, Colonial Athletic Association, Metro Atlantic Athletic Conference, Southland Conference, Sun Belt Conference, West Coast Conference, Western Athletic Conference and the Central Intercollegiate Athletic Association.
As a part of the deal, Van Wagner will serve as the exclusive multimedia rights partner for each participating NCAA conference and will broadcast all matches of the series on its official esports Twitch channel. Additionally, the firm will secure corporate sponsorships for the series.
Mark Donley, Van Wagner Senior Vice President, commented: “This is an exciting opportunity to connect the 110 member schools of our partner NCAA conferences in a nation-wide esports competition. These tournaments will be open to the member schools, as well as to any of the over 1.4 million students enrolled at these institutions.”
GCN will feature the series across its range of esports and gaming-dedicated websites, which, according to the release, reaches over 65 million unique monthly viewers.
Chris Kindt, Chief Marketing Officer at GCN, also spoke on the announcement in a release: “Delivering great events and experiences for our gaming and esports community is in our DNA, and we couldn’t be happier to partner with a pioneer like Van Wagner to completely change the collegiate esports landscape. We are forging a new era for college students, and we’re building an engaging and exciting event for brands to showcase their value to a captive audience.”
The series will start in May 2021 with an online Fortnite tournament. Students from any member school in the participating conferences can form a team and sign up to compete for real or scholarship money. The top two teams from each tournament will advance to the national Championship Tournament.
Dan Butterly, Big West Conference Commissioner, added: “This is a tremendous opportunity for students at Big West Conference institutions to participate and compete in esports against institutions and conferences across the country. The Big West is excited to partner with Van Wagner and GCN on this initiative and we look forward to the growth of collegiate esports and watching students at our institutions compete.”
Esports Insider says: This is great news for North American collegiate esports. The combination of Van Wagner’s experience in collegiate space with GCN’s massive reach might move it up to a new level. National series with so many schools involved is a promising start.
Published at Mon, 29 Mar 2021 09:29:31 +0000