Posted in NEWS
April 6, 2021

Golden State Warriors’ New Clorox Collaboration Includes Golden Guardians Activation

Golden State Warriors’ New Clorox Collaboration Includes Golden Guardians Activation

The Golden State Warriors and Chase Center have announced a multi-property collaboration with The Clorox Company that will include GSW’s esports operations in Golden Guardians and Warriors Gaming Squad. As a result, Clorox will become the official disinfectant product of both organizations.

In addition to activations across other GSW properties, Clorox will receive logo placement on Golden Guardians player jerseys and branding placement during Warriors Gaming Squad matches.

Earlier this year, the Golden Guardians organization was also packaged into a deal the Golden State Warriors signed with Align Technology for its Invisalign brand.

Published at Mon, 05 Apr 2021 18:24:14 +0000

Former Activision Exec Ander Nickell Joins UTA as Esports Brand Partnerships Executive

Global talent agency UTA has recruited Ander Nickell to serve as a brand partnerships executive in its esports division. Nickell will report to head of esports Damon Lau, and work on creating brand partnership opportunities for UTA’s stable of esports athletes and influencers.

Nickell joins UTA after serving as head of global partnerships for Activision. There, he secured deals with brands such as Pepsi, Comcast, Kellogg’s, and Papa John’s for the developer’s various titles including across the Call of Duty franchise properties.

UTA has built up a large portfolio of esports and gaming talent in recent years including top YouTube streamer Rachel “Valkyrae” Hofstetter, Imane “Pokimane” Anis, and esports organization FaZe Clan.

Published at Mon, 05 Apr 2021 18:11:45 +0000

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