Dignitas, the North American-based esports vertical of New Meta Entertainment, has a new official beer. The esports organization says it has partnered with Voodoo Ranger, the IPA family of the New Belgium Brewing company, bringing it on as the official beer partner. While financial details of the deal were not available, this is the first partnership of its kind for Voodoo Ranger.
Together, the two will look to create new collaborative content and produce a series of fan-focused “Happy Hours,” while also connecting gaming fans and athletes at live, in-person events in the future. Additionally, Voodoo Ranger “Community Game Nights” will become a reality and will see Dignitas athletes and content creators compete in battles.
Published at Thu, 08 Apr 2021 13:15:16 +0000
Esports tournament organizer BLAST Premier announced Thursday a long-term partnership with Denmark-based gaming chair maker L33T Gaming to become the “official chair partner” of the Counter-Strike: Global Offensive tournament series.
While BLAST Premier described the partnership as “long-term,” the length of the deal and financial details were not disclosed.
Under the terms of the deal, L33T will provide players and talent with gaming chairs across the season and will also offer product giveaways, collaborate on content creation, and will see its branding across the global tournament series.
In addition, the L33T E-Sport Pro Superior XL gaming chair will make its debut next week during the BLAST Premier Spring Showdown (April 13-18). BLAST and L33T also plan to collaborate on a co-branded gaming chair in the future.
Published at Thu, 08 Apr 2021 12:43:54 +0000