By Dom Sacco
Social media sponsorship firm eSportskred and well-known UK esports organisation Vexed Gaming have partnered to develop an influencer network platform for brand partners.
This new platform brings all Vexed’s content and influencers under a single digital environment, delivering management of their complete social presence.
Developed in 2017, the platform has been designed to help traditional athletes and sports teams make money from their social media presence. In partnering with Vexed Gaming, eSportskred has ‘optimised its technology’ to focus on esports. In doing so, it says it enables an esports organisation to manage the social media activity of their accounts along with those of their players, streamers, influencers and even their sponsors.